Pulse Sales Panel
Project Duration
1 month
My Role
Product Designer
The Team
1 Product Manager
4 Developers
Overview
During my internship at CARS24, I worked on redesigning the Sales Panel used by Car Advisors. The panel is central to tracking leads, test drives, loans, tokens, and customer interactions. However, the existing version was cluttered, hard to navigate, and lacked a mobile view. My role was to redesign the UI to make the panel more intuitive, organized, and efficient for day-to-day use.
The Design Brief
The brief was to revamp the UI of the Sales Panel within a week. While it started as a simple UI exercise, the project quickly evolved into a more complex redesign as business and engineering teams raised new requirements. I was responsible for creating a clear, task-oriented interface that would simplify navigation, reduce cognitive overload, and improve how Car Advisors interacted with customer data.
Problem breakdown
Research and Insights
Why the Panel Needed Redesign
Although management roles like Sales Manager and Territory Manager existed, Car Advisors were unclear about their daily tasks. The panel lacked structure, resulting in confusion, inefficiency, and missed opportunities to close leads.
Who are the Users?
Car Advisors
On-ground sales professionals who interact directly with customers, often with only basic education and limited exposure to digital tools.
Sales Team
They manage customer engagement before and after visits, handle lead tracking, and support cross-selling across different verticals.
From insights to implementation
I collaborated with my product manager to map edge cases and refine user flows. Instead of multiple disconnected screens, I shifted towards a task-based approach, giving Car Advisors a clear breakdown of daily tasks alongside customer details. Wireframes explored different layouts balancing task lists, customer information, and car details. The final design emphasized clarity, scalability, and visual hierarchy — integrating both text and visuals to reduce clutter while highlighting key details like booking status, car specifics, and next actions.
Impact
20%
Reduced task completion time for Car Advisors by 20% with a redesigned sales panel and quicker access to key details.
14%
Lowered post-delivery insurance complaints from 23% to 9% by fixing issues and improving workflows.
Key learnings
Clarity beats complexity
Simplifying financial jargon into plain language helped merchants instantly understand repayment details and reduced anxiety.
Visuals drive trust
Progress trackers and repayment calendars reassured merchants by making dues and schedules easy to follow.
Small details make a big impact
Adjustments in information hierarchy, like showing net disbursed amount upfront, boosted confidence and transparency.
Business constraints shape design
Balancing regulatory requirements with user-friendly flows taught me that good design often comes from working within real-world limitations.