Duration
June 2024 - July 2024
Team
Product Manager - Sumit Anuse
Product Designer - Shreya Jindal
My Role
Research, User Flows, Product Strategy, Prototyping
Objective 🎯
To transform a developer-built, desktop-only sales panel into a structured, user-friendly experience that works seamlessly on mobile, adopting a task-based approach aligned with the real workflows of car advisors.
Understanding the problem
The panel was built from a technical standpoint and later resized for mobile without usability focus. Advisors were often unsure what actions to take after logging in or how to progress a lead.
Identifying gaps
The experience lacked mobile-first hierarchy and clear, actionable guidance. Critical actions like calling, updates, and follow-ups were buried or difficult to find.
Defining the goal
Redesign the panel around advisor behavior with clear task cues and simplified navigation. Enable confident lead management and faster movement toward deal closure.
I was given the task to Simply Redesign the sales panel in terms of Only UI in a weeks time.
Is a UI revamp ever Really Simple?
Think Again.
What is this Sales Panel?
The Sales Panel is where you can see all the details about a customer, from the point they book a test drive to the point their car is delivered. It also shows any past interactions customers had with CARS24.
Curent Flow
To set context, here’s an overview of the current sales panel flow and how car advisors move through it today.
Approach to the Problem 🧠
We started by studying the current panel, advisor workflows, and business expectations to identify where the tool failed to support real sales behavior.
Target Audience 👥
The New Flow
What began as a UI update evolved into redesigning the core workflow. We mapped key use cases, uncovered edge scenarios, and structured a task-driven flow.
Through continuous collaboration with cross-functional teams, we validated assumptions and aligned on a solution that worked for advisors, business, and tech.
Designed. Redesign. Repeat.
A lot of versions, tiny tweaks, big changes, and many “let’s try this again.”
Final Designs
Guided Task Flow
The flow nudges advisors from one step to the next, ensuring they always know the immediate action required to move a lead forward.
Task-First Interface
The panel was restructured to surface tasks based on priority, helping advisors immediately understand what needs attention instead of navigating through raw data.
Impact 🚀
20%
25%
The redesign turned a fragmented, developer-led tool into a structured sales workspace. With clearer priorities and guided actions, advisors could focus less on figuring out the system and more on closing deals.
One problem down. More ahead.
Take a look at the next project!
